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BUSINESS PLAN OUTLINE:

Legal Page
Introduction to Plan

EXECUTIVE SUMMARY
1.1 Financial Needs
1.1.1 Financial Projections
1.1.2 Business Valuation
1.2 CAPEX and OPEX Analysis
1.2.1 Capital Expenditure (CAPEX)
1.2.2 Operating Expenditure (OPEX)
1.3 Aim
1.4 Mission and Vision Statements
1.5 Keys to Success
1.6 Objectives
1.7 Company Overview
1.8 Expansion Plan

REGISTERED NAME AND CORPORATE STRUCTURE
2.1 Management and Investor Equity
2.2 Business Model
2.3 Management and Staff
2.4 Risk Management
2.5 Exit Strategy

SERVICES

INDUSTRY ANALYSIS
4.1 Target Market
4.2 Industry Analysis
4.3 Competition

MARKETING PLAN
5.1 Marketing Overview
5.2 Strategy and Implementation Summary
5.3 Marketing Strategy Summary
5.4 Marketing Channel
5.4.1 Online Initiatives
5.4.2 Offline Initiatives

LEAD GENERATION PLAN
6.1 Pricing

SALES STRATEGY

FINANCIAL PLAN
Chart: Highlights
Table/Chart: Start-up
Table/Chart: Market Analysis
Table/Chart: Sales Forecast
Table: Personnel
Table: Start-up Funding
Table/Chart: Break-even
Profit and Loss
Cash Flow Analysis
Balance Sheet
Ratio

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